FOR COACHES, CONSULTANTS AND EXPERT-LED BRANDS IN SINGAPORE
Build a lead engine that turns your authority into booked calls and sales
If people already follow, trust or refer you, Amply360 Studio builds the system that captures that interest, follows up by email, WhatsApp and SMS, and moves the right people to a booked conversation.
30 minutes. We map where your enquiries come from today and where they drop off. You keep the plan, whether or not we work together.
OPERATIONAL DIAGNOSTIC
Attention is only the first step
Does any of this sound familiar?
Your content gets views and likes, and enquiries arrive in waves.
A prospect says "send me the details", and the conversation goes cold after one message.
You answer DMs and WhatsApp messages by hand, often late at night.
Your tools do not talk to each other, so you chase people from five places.
Revenue rises when you push and flattens when you stop.
BLUEPRINT AUDIT
Each of these is a gap between attention and a booked conversation. The Lead Engine closes those gaps.
The bottleneck is often not the demand. It is the unbuilt conduit between your visibility and closed engagements.
What you get
Six parts, one connected system
Positioning and offer.
Your best-fit audience, their main problem and your offer in plain words, so a stranger understands it in one read.
A lead magnet or conversion offer.
One free resource, diagnostic, event or consultation that attracts the people you want to work with.
A landing page and booking journey.
A page that captures the enquiry, and a next step that fits your business: a call, an application, a purchase or an event registration.
CRM and follow-up.
A pipeline with tags and reminders. Email, WhatsApp and SMS follow-up, booking confirmations and reminders, and nurture for people who are not ready yet.
One main traffic foundation.
We choose the single channel most likely to reach your people (authority content, paid ads, LinkedIn, partnerships, referrals or email) and set it up.
Tracking.
A simple view of leads, booked calls, show-ups and sales by source, so we improve the stage that holds back the most revenue.
SYSTEM IMPLEMENTATION
Your Lead Engine,
live in 90 days
We operate in disciplined thirty-day sprints. You receive complete clarity into every technical sprint, creative deliverable, and operational milestone before a single ad dollar deploys.
WEEKLY CADENCE NOTE
You get a twice-monthly check-in call throughout. After day 90 you can run the engine yourself or continue with Run & Optimise Your Amply360 Lead Engine, our monthly service. We create your social media content and ads, send traffic to your funnel and keep improving it.
Clarify & Build
We sharpen your positioning and offer, choose your lead magnet, and build your landing page and CRM pipeline.
Connection & Launch
We set up follow-up on email, WhatsApp and SMS, switch on tracking, and launch your main traffic channel.
Measure & Improve
Your Lead Engine goes live. We activate targeted traffic campaigns. We review leads, bookings and sales by source, fix the stage with the biggest drop-off, and hand you a clear plan for what comes next.
Who it is for
Built for businesses where your name drives the sale
ADVISORY & EXPERTISE
The Expert Track
For coaches, educators, consultants, trainers, therapists and advisers whose reputation and expertise bring in clients. Your journey runs from content or referral, to lead capture, to nurture, to a booked call or application, to a sales conversation.
COMMERCE & BRAND EQUITY
The Founder-Led DTC Track
For consumer brands where the founder's story, expertise or trust helps people choose the product. Your journey runs from content, to product education, to purchase, to post-purchase follow-up, to repeat purchase or referral.
Best fit:
You have a credible offer, some existing demand (customers, an audience or referrals), and the capacity to serve more clients.
COME BACK LATER IF:
You are still choosing a business idea, or you want social media posting only.
What we need from you
You provide:
Predictable lead engines require mutual precision. We engineer the infrastructure and strategy; you supply executive authority and pipeline execution.
One decision-maker for the twice-monthly check-in call
Access to your existing assets and proof: testimonials, photos, past content, your current tools
Capacity to take the calls, enquiries and orders the engine brings in
SCOPE BOUNDARIES
Not included in the build
Ongoing traffic management, extra channels, ongoing content production
Website redesign
Brand identity work and custom software
Ongoing content creation, ads and optimisation sit in Run & Optimise.
We price anything else separately, and only if it supports your lead generation.
PROVEN PIPELINE OUTCOMES
What Amply360 Studio clients say
★★★★★
"I've been able to rinse and repeat on several launches and gotten exponential growth in terms of sales and cash flow because of the work you and your team did for me."
Anji Hallewell
Global Career Coach & TEDx Speaker
Verified Singapore Client
★★★★★
"Amply360 Studio's difference is that they had a plan and they followed through. The ROI had been incredible for me."
Eunicia Perez
Finance Coach
Verified American Client
★★★★★
"Great work provided by Michelle and team! Michelle listened to our needs, and built a brilliant automated funnel for us, adding tweaks along the way to optimise its running once we had feedback.
Very easy to work with, and always sharing valuable insights. Our funnel is converting around 25% each month. I've learnt so much through my journey with Michelle! :)"
Shara Az
Founder of Plate & Play Baby and Toddler Food Singapore
Verified Google Review
★★★★★
"Amply360 Studio built a funnel that fills our enrolment all year round. They also manage our social media accounts. When we started running ads, we've seen 2.31x return-on-ad-spend (ROAS) on the first month alone."
Audrey Choe
Pink Tower Montessori,
Preschool in Singapore
Verified Singapore Client Review
★★★★★
"Michelle has had an illustrious long running successful online business of her own, and I love her mission and philosophy that business can and should be easy for moms to also stay present with their young kids.
She is even minded, and executes and implements fast and decisively, but also with accuracy and every moving part expertly taken care of without drama. She is resourceful, creative, reliable and most of all truly delights in the work! I trust her with representing my brand and business. My sales grew 5% month on month!"
Dr Cheryl Kam
Founder of Matrē Supplements & Vibrant Life Academy
Verified Google Review
MICHELLE HON · FOUNDER & CHIEF STRATEGIST
Author of The Chill Mom · Mentored 1,500+ Founders · Featured across Lifetime Asia, CNA, and The Straits Times
WHO ARE WE?
Meet Michelle Hon
"True authority is not about making noise in a crowded market. It is about engineering a structured, predictable ecosystem where high-value clients discover, respect, and select you long before the first consultation."
Michelle Hon is the founder of Amply360 Studio. She started The Chill Mom blog in 2013 as a first-time mother and built it into MomBoss Academy, a training and community business for women entrepreneurs across Singapore and Malaysia. Her podcast reached #1 on Apple Podcasts in its niche.
Michelle uses the same system in her own business that Studio builds for clients: content that earns attention, a clear next step, automatic follow-up and a booked conversation.
She received the Mentorship Award at the 2022 World Women Organisation Global Leadership Conference, and has been featured on CNA and Marketing-Interactive.
FAQ
Your Questions, Answered
Every lead engine is calibrated specifically to your deal size, client lifecycle, and market maturity. If you require technical clarity on your current setup, we review your pipeline candidly.
Direct assessment with Michelle Hon. No aggressive sales script.
Who is this for?
Coaches, consultants, educators, therapists and founder-led consumer brands that have a credible offer and some existing demand, and want a reliable way to capture and convert it.
How long does it take before we see predictable lead velocity?
We build this over 90 days, in three stages. In the first 30 days, we set up tracking, review how you communicate your offer, and start directing people to the right pages. By days 31–60, you’ll typically start seeing more suitable enquiries coming through. By day 90, the aim is to have a reliable system that brings in enquiries and helps turn them into customers.
When will I see results?
Enquiries usually begin once your traffic channel is live. How quickly they grow depends on your audience, offer and channel. We track leads, booked calls and sales from the first week, so you see movement in numbers. We don't promise a set number of leads or sales.
Which traffic channels does Amply360 prioritize for client engines?
We choose one, based on where your audience already pays attention, your proof, your assets and your capacity. It may be authority content, paid ads, LinkedIn, partnerships, referrals or email.
How much weekly executive time is required from our internal team?
We operate as an embedded systems partner, not an assignment delegator. Following an intensive 90-minute kickoff and asset review in Week 1, your team attends twice-monthly 30-minute sync. We handle copy, technical configurations, tracking, and campaign optimization end-to-end.
Any extra costs?
Advertising spend, ongoing management after day 90 (Run & Optimise - optional), and any work outside the agreed lead generation path. We quote those separately before we start.
How is this different from other lead generation agencies?
Many agencies run ads and send you the leads. We connect your offer, landing page, follow-up and tracking, so the enquiries you pay for turn into booked conversations.
30-MINUTE LEAD ENGINE REVIEW
Find the gaps between your attention and your bookings
In 30 minutes we map where your enquiries come from today, where they drop off, and what to build first. You keep the plan, whether or not we work together.
Plans may change. We understand. You can reschedule or cancel your call up to 6 hours before it starts.
Simply use the link in your confirmation email.
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